Jaya Sathaye

  • Digital Marketing Trends to watch out for in 2017
    Jaya Sathaye | 20-May-2017
    Digital marketing was and continues to be a very important means of business promotion and advertisement for businesses, as smartphones and tablets have become more of a necessity than a means of entertainment in this digital age. According to statista.com, “By 2014, around 38 percent of all mobile users were smartphone users. By 2018, this number is expected to reach over 50 percent. The number of smartphone users worldwide is expected to grow by one billion in a time span of five years, which means the number of smartphone users in the world is expected to reach 2.7 billion by 2019.” Here are a few digital marketing trends that have gained widespread popularity in 2016, and are likely to prove to be effective tools to market businesses and services in 2017 as well. Native advertising: Native advertising offers advertisers an opportunity to incorporate their advertising content into articles, online quizzes, surveys, infographics, videos and the like that provide useful information to users,
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